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Peak

ABM Campaign Manager

Marketing · Manchester, Manchester
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

The Opportunity 

With all the hype around AI, Peak is at the forefront of delivering meaningful business results through our AI System and configurable solutions. Now with an impressive list of case studies and references from enterprise clients, Peak has developed product market fit over the past four years and is perfectly placed to achieve global success as AI adoption becomes commonplace. 

This is a great opportunity for a tech focused, commercially minded account based campaign manager to take advantage of this opportunity - refining, creating and implementing a comprehensive ABM strategy. 

The Role

We’re looking for an ambitious, innovative, resilient and motivated ABM Campaign manager to help us drive engagement and conversion across our global enterprise prospect base. Reporting into the Head of Demand Generation and sitting within the marketing function, this role will be responsible for leading the ABM strategy. From account selection to sales enablement, with the aim of generating multiple engagement touch points leading to pipeline creation and deeper relationships with our existing accounts. 

The programme is not yet fully established, so this role will be heavily involved in cementing successful working processes for 2021 and beyond. The role will play a critical role in our demand generation efforts by devising, building and implementing multi-channel marketing campaigns.

As the role will manage a significant budget, we are looking for demonstrable experience of understanding the value of campaigns through a custom attribution and account penetration model - identifying where marketing efficiency and effectiveness can be improved. The ideal candidate will have a proven track record in building and managing ABM programs and campaigns, helping Peak achieve their business goals.

Personal Skills 

We are building the fastest, smartest, most determined team in the enterprise AI space. Peak's growth has been fuelled by our values that underpin everything we do, here's how they relate to the role:

  • Open - true team player with the ability to communicate and manage key stakeholder relationships across multiple teams. 

  • Straightforward - approachable and honest nature in order to flag any risks/ opportunities as early as possible to others. 

  • Driven - outcome focused mindset and delivers analysis, plans and propositions that are aligned to Peak commercial plan. 

  • Curious - the path for ABM is not fully set for Peak; being excited by the opportunity to create and develop it is key. 

  • Smart -  understanding the market, our potential customers and ability to conceive & deliver unique solutions to challenges.

  • Responsible - ability to be organised and diligent to ensure multiple & complex campaigns are on track and being delivered. 

Required Experience

We are looking for someone who can demonstrate:

  • A track record of creating and managing successful multi-channel ABM campaigns, ideally within a SaaS company.

  • Experience managing and creating a budget.

  • Multiple Project/Campaign management experience - Using tools like ASANA.

  • Market Knowledge - an eye for trends and opportunities within our key verticals.

  • Experience working with sales teams to deliver a common goal.

  • Strategic and Tactical mindset to deliver in the now and have a strategic outlook.

  • Marketing automation experience and lead nurturing skills.

  • Experience defining, scoping and implementing ABM techstacks.

  • Flexible and confident managing multiple activities at once.

  • Reporting Mindset - Produce monthly/quarterly reports that enable better decision making.

  • Understand specific challenges of named accounts; the decision-making process and key personas in the organisation.

  • Great communicator and managers stakeholders comfortably - this will be a daily occurrence so is a must.

Benefits

  • Opportunity to help scale Peak and make a large impact in a fast-growing company with global ambitions.

  • Competitive compensation package, options, pension and generous holiday entitlement.

  • A fantastic working environment with open communication channels, flat hierarchy and a truly collaborative style.

  • Peak has a strong culture that we live by, based on shared values: we are open, straightforward, smart, responsible, curious and driven. 

  • Opportunity to influence Go to Market strategy at an early stage, specifically in the ABM approach.

  • Opportunity to grow the ABM team as Peak scales.

About Peak
In an age when becoming AI and data-driven is one of the most important things businesses must do, it can also be one of the most challenging. That’s where Peak comes in; our AI System sits at the heart of our client’s businesses, enabling the rapid unification, modelling and - most importantly - use of data. All supported by our world-class data science team.

Headquartered in Manchester, Peak also has offices in London, Edinburgh, Jaipur and Brisbane. Our clients include established FTSE 250 retailers, manufacturers and well-known brands alongside highly innovative and tech-savvy businesses. 

Peak is an Amazon Web Services (AWS) Partner, and holds Machine Learning Competency status. Find out a whole lot more on our website 

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  • Location
    Manchester, Manchester
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced