Field Marketing Manager

Marketing · Manchester, Manchester
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Purpose of the Role


Peak already works with Nike, KFC, ASOS, Marshalls, AO and many others. But we want more! We want to help more of the world's best brands unlock the power of Decision Intelligence and AI. 


You will be in charge of our marketing activities in the field. From industry-specific events to direct mail for target accounts, you will use all of your knowledge and expertise to help us ensure that companies in the UK and Europe know who Peak are, what we offer, and why we should be working together. We want to build the best Sales and Marketing team in the world – and the Field Marketing Manager will play an integral part in that, connecting the Demand Generation team directly into the Sales team, ensuring transparency, alignment and the ability to move quickly. 


The Opportunity 


At Peak, we are on a mission to change the way the world works by making AI accessible to all, putting it in the hands of business leaders to make great commercial decisions. To do that, we believe we also have to build a great company that people love being a part of. We’ve been named a Gartner ‘Cool Vendor in AI’, and were named by Best Companies as one of the top 10 technology companies to work for in the UK. We live by our values and take the effort to “give back” to our community and planet, so you can feel proud to be a Peaker.

This is an exciting opportunity to join a hyper-growth tech scaleup, backed by one of the largest global investors, and support Peak’s continued success in the UK and Europe. Working with the Demand Generation and Sales Team, you will be responsible for shaping our in-market event strategy, creating and executing marketing campaigns and working with the digital marketing lead to implement our account-based marketing initiatives. Ultimately, you will be in a prime position to bring in new customer logos that can supercharge our growth trajectory.

This role will grow in importance as Peak scales in size and we expand the range of our product offering and Sales teams. We'll be looking to work in different industries, and be bringing new products to market, so you'll be on the forefront of helping us communicate our messaging to the right people, on the right medium, at the right time.


The Role 


What Peak does is complicated, and we exist in an industry filled with acronyms and jargon. At Peak we want to change the way the world works, and we believe in order to do this, we need to be clear, concise and inclusive in everything we do. That includes our job descriptions. So rather than list a bunch of fancy words in this section, here's what the hiring manager for this role is looking for:

Hey I am AJ, I’m looking for someone who’s hungry to learn, actively listens, has their own ideas that they are passionate about and can create meaningful relationships with other teams in the business.

This role will have many exciting elements to it. You'll be in charge of deciding what events we put on, who the audience should be, whether it is a fair price and influence what story we'll be telling them. You will keep the sales team informed (and involved) about what marketing campaigns are happening whilst working with them on sales-led activities. You'll be looking at which channels, messages and methods work, and which don't to inform where we’re best to spend our money, whilst constantly helping to improve the way we talk to our prospects and customers.

You will be joining one of the most inclusive, smart and driven teams I have worked with.

If this sounds like a fit, let’s chat.


Key Responsibilities:


  • Increase EMEA pipeline for Peak by achieving lead acquisition and pipeline targets each quarter. 
  • Coordinate territory planning and execution with sales and marketing stakeholders to build an event and campaign calendar to increase awareness, drive engagement, generate leads, increase conversion rates, and drive value for our prospects.
  • Manage all aspects of the in-market event strategy including: strategy, objectives, content development and delivery, event messaging/marketing, giveaways, budgeting, contract negotiation, agenda scheduling, staffing, on-site production & logistics.
  • Support Demand Generation and Sales Development teams with Account Based Marketing (ABM) 
  • Maintain a knowledge of industry best practices and innovative techniques to consistently test, report on, and iterate - aiming to increase the volume of ICP leads, reduce acquisition costs, improve return on investment, and improve conversion rates.
  • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Peak’s objectives and target audience.
  • Be the link between Sales and Marketing - handling all requests from the Sales team.


Required Experience


  • Has experience working in lead acquisition and marketing campaign roles within a software company selling to enterprise customers within EMEA
  • 2+ years of working with a Sales and Marketing team - delivering different types of events (1:1, roundtable, keynote, webinars) and campaigns with quantifiable success metrics attached to them.
  • Experience managing complex projects.
  • Managing an events strategy and budget - delivering against quarterly targets.
  • Supporting a wider Account Based Marketing Program.


Not required but would be great: 


  • Experience of working within a scale up technology company where self discovery and motivation are required.
  • Demonstrated experience running ABM campaigns (Direct Mail and Roundtables)
  • Experience within the tech sector and a basic understanding of advanced analytics, machine learning and/or AI. 
  • Comfortable writing copy for emails, landing pages and direct mail
  • Direct Mail logistics experience
  • Some experience working with marketing automation systems like Pardot or HubSpot, plus some Salesforce experience.


Personal Skills


Peak prides itself on being a team of self-starters who have a passion for what they do and aren’t afraid to get a bit nerdy about it. You’ll align with our values and help promote the Peak culture if you are:

 

  • Open - Shares success and learnings with the Peak team, is not afraid to have tough conversations, and is an effective, collaborative team player. 
  • Driven – Believes in being ‘great’ not ‘good’ and shows resilience in overcoming any challenges. 
  • Curious - Isn’t afraid to ask questions and will challenge the status quo by trying new things and learning quickly from what does and doesn’t work. 
  • Smart – Tackles marketing challenges creatively like a puzzle to be solved. 
  • Responsible - Delivers real results, is numbers-driven, and is great at demonstrating value. The team can rely on you to get stuff done.


Benefits


  • Opportunity to make a large impact in a fast-growing company with global ambitions and influence Peak’s early success in entering the global market.
  • Share options / Equity in Peak - Peak is our company, Peak is your company.
  • Flexible culture - Hybrid working model (Clubhouse/Home) and flexible hours with work life balance in mind.
  • 33 days annual leave, inclusive of bank holidays, rising with each year of service up to 38 days. 
  • Family leave benefits, including a world class maternity pay policy (more details here).
  • A fantastic working environment with open communication channels, autonomous high performance culture and a truly collaborative style.
  • Opportunity to work from anywhere in the world for 1 month of the year, after one years service.
  • Mental and physical health support through a variety of channels, e.g., Headspace and Spill app subscriptions, online yoga/boxing/HIIT classes, regular team days and social activities.
  • Cycle to work initiative and public transport season ticket loans.
  • Working with cutting edge tech - you will develop skills and experience essential in the modern economy.
  • Learn from like minded & talented team members across multiple disciplines.
  • Opportunity to develop in various areas that you may take an interest in as part of your personal development.


Inclusion and Diversity at Peak


Our mission at Peak is to help businesses do great things with AI - we are the innovators, the disruptors and the gamechangers.  


Diverse and inclusive companies will drive the fourth industrial revolution - and we will lead from the front. 


Over the next 5 years, we need more than words to create a stronger company and a fairer society, which is why Peak is committed to not only creating an amazing place to work, but a diverse and inclusive one too.


We want to create awesome teams and leadership, where everyone can bring their authentic selves to work and their ideas to solve the complex problems for the companies and the communities we serve.


About Peak

Founded in Manchester in 2015 by Richard Potter, David Leitch and Atul Sharma, Peak is on a mission to change the way the world works. Peak’s decision intelligence platform provides businesses all over the world with AI-powered solutions that drive commercial outcomes. 


Connecting data sets from across an organisation to provide predictive insight, the Peak platform directs fast and effective decision making. It is used by leading brands including Nike, Pepisco, KFC, Sika and PrettyLittleThing. 


In August 2021, Peak announced a $75m Series C funding round led by SoftBank’s Vision Fund II. The company has grown significantly over the last three years, and now numbers 200 people globally. This year it received a Best Companies 3-star accreditation, which recognizes extraordinary levels of employee engagement and was ranked by The Sunday Times as one of the Best 100 Companies to Work For in 2020 and 2021.

Thank You

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  • Location
    Manchester, Manchester
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced