Digital Campaign Manager

Marketing · London, London, City of
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Purpose of the Role


Peak already work with Nike, KFC, ASOS, Marshalls, AO and more. We want to work with more of the world's best brands, helping them unlock the power of Decision Intelligence and AI. You will be in charge of our paid channels, using all of your knowledge and expertise to help us ensure companies in the UK and Europe know who Peak are, what we offer, and why we believe we should be working with them. We want to build a world class digital Marketing functionHaving a world class Digital Marketing function will allow us to communicate effectively and efficiently with our target audiences with the right message, at the right time on the right channel. 


The Opportunity 


This is an exciting opportunity to join a hyper growth tech scaleup, backed by one of the largest global investors, and support Peak’s continued success in the UK and Europe region. Working closely with the Demand Generation team, we will evolve our digital marketing strategies working to attract and grow some of the biggest global brands as Peak customers and Decision Intelligence advocates. 


At Peak, we are on a mission to change the way the world works by making AI accessible to all, putting it in the hands of business leaders to make great commercial decisions. To do that, we believe we also have to build a great company that people love being a part of. We’ve been named a Gartner ‘Cool Vendor in AI’, and were named by Best Companies as one of the top 10 technology companies to work for in the UK. We live by our values and so there will be lots of opportunities to get involved in many “giving back” initiatives beyond your day to day role.

This role will grow in importance as Peak scales in size and we expand the range of our product offering. We'll be looking to work in different industries, and be bringing new products to market, so you'll be on the forefront of helping us communicate our messaging to the right people, on the right medium, at the right time.


The Role 


We are looking for someone with experience managing marketing campaigns, primarily through digital channels such as Google Ads and LinkedIn, and delivering month-on-month results - increasing high-value leads, reducing acquisition cost, and optimizing return on ad spend to drive pipeline and revenue. 


You will be responsible for developing and executing a successful digital inbound lead acquisition strategy that will tie in to both enterprise and mid market GTM motions - each involving different lead generation tactics and funnels. Reporting to the Head of Demand Generation (EMEA), your end-goal will be scaling the digital channels you use while improving quality (pipeline value) and volume.

You will also be encouraged to “Think Bigger” as we are always looking to areas to accelerate and invest more in to scale and grow quicker as a business - so an iterative mindset is a must. 


Key Responsibilities:

 

  • Increase EMEA pipeline for Peak by achieving lead acquisition and pipeline targets each quarter.
  • Support the Head of Demand Generation (EMEA) in managing the budget, strategy, and execution of Peak’s digital marketing plans including advertising, email campaigns, and thought leadership.
  • Support Demand Generation and Sales Development teams with Account Based Marketing (ABM) plans from a digital perspective. 
  • Maintain a knowledge of industry best practices and innovative techniques to consistently test, report on, iterate, and improve digital campaign performance - aiming to increase the volume of ICP leads, reduce acquisition costs, improve return on investment, and improve conversion rates.


Required Experience


  • Has experience working in lead acquisition and marketing campaign roles within a software/SaaS company selling to enterprise customers within EMEA
  • 2+ years of hands-on experience managing and executing within Google Ads, YouTube ads, LinkedIn ads, Facebook ads and similar.
  • Experience setting up Wordpress landing pages from templates. 
  • Experience managing digital paid (not organic) lead generative activities through third parties such as publications, review boards like G2, or analysts such as cost per lead, content syndication, advertising, sponsored reports or content, advertorials, and sponsored user group or forum engagements.
  • Demonstrated experience running digital ABM campaigns and running hyper-targeted advertising toward enterprise audiences. 


Not required but would be great: 


  • Experience of working within a scale up technology company where self discovery and motivation are required.
  • Experience within the tech sector and a basic understanding of advanced analytics, machine learning and/or AI. 
  • Comfortable writing copy for emails, landing pages, and potentially longer form content like blogs and short white-papers. 
  • Some experience working with marketing automation systems like Pardot or HubSpot, plus some Salesforce experience.


Personal Skills


Peak prides itself on being a team of self-starters who have a passion for what they do and aren’t afraid to get a bit nerdy about it. You’ll align with our values and help promote the Peak culture if you are:

 

  • Open - Shares success and learnings with the Peak team, is not afraid to have tough conversations, and is an effective, collaborative team player. 
  • Driven – Believes in being ‘great’ not ‘good’ and shows resilience in overcoming any challenges. 
  • Curious - Isn’t afraid to ask questions and will challenge the status quo by trying new things and learning quickly from what does and doesn’t work. 
  • Smart – Tackles marketing challenges creatively like a puzzle to be solved. 
  • Responsible - Delivers real results, is numbers-driven, and is great at demonstrating value. The team can rely on you to get stuff done.


Benefits


  • Opportunity to make a large impact in a fast-growing company with global ambitions and influence Peak’s early success in entering the global market.
  • Share options / Equity in Peak - Peak is our company, Peak is your company.
  • Flexible culture - Hybrid working model (Clubhouse/Home) and flexible hours with work life balance in mind.
  • 33 days annual leave, inclusive of bank holidays, rising with each year of service up to 38 days. 
  • Family leave benefits, including a world class maternity pay policy (more details here).
  • A fantastic working environment with open communication channels, autonomous high performance culture and a truly collaborative style.
  • Opportunity to work from anywhere in the world for 1 month of the year, after one years service.
  • Mental and physical health support through a variety of channels, e.g., Headspace and Spill app subscriptions, online yoga/boxing/HIIT classes, regular team days and social activities.
  • Cycle to work initiative and public transport season ticket loans.
  • Working with cutting edge tech - you will develop skills and experience essential in the modern economy.
  • Learn from like minded & talented team members across multiple disciplines.
  • Opportunity to develop in various areas that you may take an interest in as part of your personal development. 


Inclusion and Diversity at Peak


Our mission at Peak is to help businesses do great things with AI - we are the innovators, the disruptors and the gamechangers.  


Diverse and inclusive companies will drive the fourth industrial revolution - and we will lead from the front. 


Over the next 5 years, we need more than words to create a stronger company and a fairer society, which is why Peak is committed to not only creating an amazing place to work, but a diverse and inclusive one too.


We want to create awesome teams and leadership, where everyone can bring their authentic selves to work and their ideas to solve the complex problems for the companies and the communities we serve.


About Peak


Founded in Manchester in 2015 by Richard Potter, David Leitch and Atul Sharma, Peak is on a mission to change the way the world works. We have offices in Manchester, London, Jaipur and Brisbane. Our decision intelligence platform provides businesses all over the world with AI-powered solutions that drive commercial outcomes. 


Connecting data sets from across an organisation to provide predictive insight and recommended actions, the Peak platform directs fast and effective decision making. It is used by leading brands including Nike, Pepisco, KFC, Sika and PrettyLittleThing. 


In August 2021, Peak announced a $75m Series C funding round led by SoftBank’s Vision Fund II. We have grown significantly over the last three years, and now number over 200 people globally. This year Peak received a Best Companies 3-star accreditation, which recognizes extraordinary levels of employee engagement and was ranked by The Sunday Times as one of the Best 100 Companies to Work For in 2020 and 2021. 


Find out a whole lot more on our website

Thank You

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  • Location
    London, London, City of
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced