Digital Marketing Manager (ABM)

Marketing · Manchester, Manchester
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Purpose of the Role


To execute and iterate digital marketing & ABM campaigns aimed at engaging with our ideal customer profile across the UK and Europe. This role is critical to driving business growth. 


The Opportunity 


This is an exciting opportunity to join a hyper growth tech scaleup, backed by one of the largest global investors, and support Peak’s continued success in EMEA. Working closely with the Demand Generation team, you will support Peak to achieve market penetration across our current focus verticals working to attract and grow some of the biggest global brands as Peak customers and Decision Intelligence advocates.  


At Peak, we are on a mission to change the way the world works by making AI accessible to all, putting it in the hands of business leaders to make great commercial decisions. To do that, we believe we also have to build a great company that people love being a part of. We’ve been named a Gartner ‘Cool Vendor in AI’, and were named by Best Companies as one of the top 10 technology companies to work for in the UK. We live by our values and so there will be lots of opportunities to get involved in many “giving back” initiatives beyond your day to day role. 


The Role 


We are looking for someone with experience managing marketing campaigns, primarily through digital channels such as Google Ads and LinkedIn, and delivering month-on-month results - increasing high-value leads, reducing acquisition cost, and optimizing return on ad spend to drive pipeline and revenue. 


You will be responsible for developing and executing a successful digital inbound lead acquisition strategy that will tie in to both enterprise and mid market GTM motions - each involving different lead generation tactics and funnels. Reporting to the Head of Demand Generation (EMEA), your end-goal will be scaling the digital channels you use while improving quality (pipeline value) and volume.


Key Responsibilities:

  • Increase North American pipeline for Peak by achieving lead acquisition and pipeline targets each quarter.
  • Support the Head of Demand Generation (EMEA) in managing the budget, strategy, and execution of Peak’s digital marketing plans including advertising, email campaigns, and thought leadership.
  • Support Demand Generation and Sales Development teams with Account Based Marketing (ABM) plans from a digital perspective. 
  • Maintain a knowledge of industry best practices and innovative techniques to consistently test, report on, iterate, and improve digital campaign performance - aiming to increase the volume of ICP leads, reduce acquisition costs, improve return on investment, and improve conversion rates.


Required Experience


  • Has experience working in lead acquisition and marketing campaign roles within a software/SaaS company selling to enterprise customers within EMEA
  • 2+ years of hands-on experience managing and executing within Google Ads, YouTube ads, LinkedIn ads, Facebook ads and similar.
  • Experience setting up Wordpress landing pages from templates. 
  • Experience managing digital paid (not organic) lead generative activities through third parties such as publications, review boards like G2, or analysts such as cost per lead, content syndication, advertising, sponsored reports or content, advertorials, and sponsored user group or forum engagements.
  • Demonstrated experience running digital ABM campaigns and running hyper-targeted advertising toward enterprise audiences. 


Not required but would be great: 


  • Experience of working within a scale up technology company where self discovery and motivation are required.
  • Experience within the tech sector and a basic understanding of advanced analytics, machine learning and/or AI. 
  • Comfortable writing copy for emails, landing pages, and potentially longer form content like blogs and short white-papers. 
  • Some experience working with marketing automation systems like Pardot or HubSpot, plus some Salesforce experience.


Personal Skills


Peak prides itself on being a team of self-starters who have a passion for what they do and aren’t afraid to get a bit nerdy about it. You’ll align with our values and help promote the Peak culture if you are:

 

  • Open - Shares success and learnings with the Peak team, is not afraid to have tough conversations, and is an effective, collaborative team player. 
  • Driven – Believes in being ‘great’ not ‘good’ and shows resilience in overcoming any challenges. 
  • Curious - Isn’t afraid to ask questions and will challenge the status quo by trying new things and learning quickly from what does and doesn’t work. 
  • Smart – Tackles marketing challenges creatively like a puzzle to be solved. 
  • Responsible - Delivers real results, is numbers-driven, and is great at demonstrating value. The team can rely on you to get stuff done.


Benefits


  • Competitive compensation package, share options, pension and generous holiday entitlement.
  • Opportunity to scale Peak’s success in EMEA and potentially globally, making a large impact in a fast-growing company with global ambitions.
  • Opportunity to market a one-of-its-kind product that is defining a new category, and be part of a business who is trailblazing in the enterprise AI space.
  • Develop skills and experience essential in the modern economy. 
  • A fantastic working environment with open communication channels, flat hierarchy and a truly collaborative style.
  • Peak has a strong culture that we live by, based on shared values: we are open, smart, responsible, curious and driven. 


Inclusion and Diversity at Peak


Our mission at Peak is to help businesses do great things with AI - we are the innovators, the disruptors and the game changers. Diverse and inclusive companies will drive the fourth industrial revolution - and we will lead from the front. 


Over the next 5 years, we need more than words to create a stronger company and a fairer society, which is why Peak are committed to not only creating an amazing place to work, but a diverse and inclusive one too.


We want to create awesome teams and leadership, where everyone can bring their authentic selves to work and their ideas to solve the complex problems for the companies and the communities we serve.


About Peak


With all the hype around AI, Peak offers companies tangible business results with a combination of technology (our connected Decision Intelligence system, CODI) and people (our consultative approach). Founded in 2014, Peak is a successful, growing tech scale up that have developed a clear market fit, work with international customers, and are fit to achieve global success. 


Headquartered in Manchester, UK, Peak also has offices in London, Edinburgh, Jaipur and Brisbane and is planning to open an office in New York in 2021. Our customers include some of the world's most respected global brands in Retail, CPG and Manufacturing. Peak is an Amazon Web Services (AWS) Partner, and holds AWS Machine Learning Competency and Retail Competency statuses. 

 

Find out a whole lot more on our website

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  • Location
    Manchester, Manchester
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced